ProWein 2017, Düsseldorf, Germany, 13-15 March


This year we had our first AWPA Booth at a show outside Asia – at ProWein, in Germany.  ProWein is the largest wine exhibition in Europe.  The objective was to present the Asian wine concept to the visiting trade and media representatives.

Now in its 23rd year, it had a record 6,500 exhibitors from more than 60 countries, a total of 58,500 trade visitors from 130 different countries, up on last year’s figures of 55,700 from 126 nations. Organisers also reported ‘high numbers of managers,’ with two-thirds of all attendees described as ‘top decision-makers. Visitors to our Booth also included organizers of upcoming exhibitions in growing markets such as China and Russia.