More than 100,000 people visited the Daejeon Wine & Spirits Fair, over the 3 days it was open, and an estimated 40,000 of them were trade visitors.
This year we were only able to run the AWPA booth for two days, as we completely ran out of wine by the end of Day 2, because we had so many visitors to the booth. In total, we had 575 visitors to the booth over 2 days. A significant number of international winemakers and exhibitors kept coming to the stand to taste the wines and noting that they were directed there by other winemakers or buyers who had visited the stand (this year or last year) and many said they were both surprised to discover that there was such a thing as Asian wine and then elevated surprise when they could see what high-quality is being achieved.
Many visitors to the booth were asking questions about visiting the member wineries, reflecting the importance of wine tourism for member wineries and national industry organisations. We will present more information for potential travellers if we participate again next year.
Visitors to the WPA Booth in Hong Kong this year were an even greater number than the previous year. Significantly, also, many of the visitors had come to the booth specifically committed to under-standing more about what is being achieved in the industry in Asia; they tended to spend a lot of time at the booth tasting wines and talking to winery representative, rather than just passing visits.
Many of them visited the booth several times and, after the first visit, were bringing friends and colleagues along to share their experience. This is indicative of both rising interest in Asian wines and satisfaction with the experience in tasting and talking about the wines.
The Fair also provided us with the opportunity for our annual general meeting at which our activities through the year were reviewed and activities for 2017 were considered.
The AWPA will make its first appearance as a group in Europe at the next Prowein International Trade Fair — Wine & Spirits 2017, held at the Messe Dusseldorf fair complex, March 19th to 21st 2017.
Member wineries Grover Zampa Vineyards, GranMonte Vineyard and Winery, Silverlake Vineyards and York Winery will present their wines. The Association’s stand is located in Hall 9, alongside the stand for USA producers.
FAMILIARISATION TOUR — INDIA
The first formal AWPA event for 2017 will be the India Tour. The Indian winery members – Grover/Zampa, Sula and York – are arranging a comprehensive tour of the two core winemaking regions in India — Nashik (Maharashtra State) and Bangalore (Karnataka State). An important development is that members will be joined on this tour by the Wine Explorers – the France-based team that is having having of the world to the broader global audience. Following this, the Wine Explorers will go on to Thailand, Myanmar, Vietnam and Cambodia.
DAEJON AND HONG KONG 2017
It is anticipated that we will have an AWPA presence again at the two major Asian wine Fairs in 2017.